JOY Boho Turkish Towel

Joy is so attractive with it's summery colors! This peshtemal is made of premium cotton. Thanks to it's naturally long fibers, it is very soft, lightweight, extremely absorbent and quick drying. Not only that, it becomes softer and more absorbent after each wash. 

Joy is perfect at the beach as a sarong, on your couch as a throw, at your garden parties on your tables, at the boho weddings as a scarf and bachelorette parties!

Joy makes perfect gift for newly weds, housewarmings and moms, and or for yourself!

Our towels are hand-woven by the local artisans of Buldan - a historic little town on the Aegean side of Turkey - on semi-automatic looms. 
Semi-automatic looms have been used in Buldan for almost a hundred years as an alternative to the centuries-old traditional shuttle looms in order to meet growing demand. 

These specific looms still have to be supervised by the artisans, however being semi-automatic affords them the opportunity to weave more towels within the same amount of time, thus earning more money to support their families. This was a dream come true for the locals of this little town-where every family still earns their livelihood through weaving. Unfortunately, the introduction of the fully automatic looms and industrial manufacturing would change the long-held traditions of the artisans of Buldan forever. Fortunately, there are still a handful of families using the semi-automatic looms with the hopes of keeping their tradition alive.